IncreaWorks partnered with Zowie, BenQ’s dedicated esports brand, to boost its digital visibility and brand recognition in Turkey, UAE, and Saudi Arabia. By combining social media management, influencer collaborations, and targeted advertising campaigns, ICW helped Zowie highlight its esports-focused gaming monitors while driving traffic to leading retailers and growing sales performance.
Summary
Zowie monitors are widely respected for their low latency, high refresh rates, and pro-level features designed specifically for competitive gaming. However, in Turkey and the Middle Eastern markets, the brand faced limited digital visibility and relatively weak awareness despite offering premium esports technology. ICW developed a regional strategy to increase online visibility, build gamer trust, and direct conversions through retail partners like Amazon.ae and Jarir in KSA, as well as Turkish e-commerce outlets.
Client Profile & Challenges
Zowie is a leading global esports brand delivering competitive gaming monitors designed for professional players and tournaments. Despite this reputation, the company faced specific challenges in TR, UAE, and KSA:
- Weak brand perception among gamers in the region, requiring stronger positioning against aggressive competitors.
- Low digital visibility despite premium technology optimized for esports.
- Need to communicate benefits—such as low-latency performance and high refresh rates—to regional gaming communities.
- Sales channel traffic: Increasing conversions through Amazon.ae, Jarir, and Turkish e-commerce partners.
Strategy & Implementation
1. Social Media Management
ICW managed Zowie’s official social media accounts across Turkey, UAE, and KSA, creating engaging content that highlighted esports use cases, competitive advantages, and pro-gamer setups.
2. Influencer & Esports Marketing
We partnered with gaming influencers, esports teams, and tech reviewers to publish monitor reviews, gameplay showcases, and authentic experiences on YouTube, Instagram, and Twitch. These partnerships helped Zowie build credibility within the gaming community.
3. Paid Advertising Campaigns
ICW prepared and managed META and Google Ads campaigns targeting Turkey and the Middle East. Campaigns directed traffic to Amazon.ae, Jarir, and Turkish retailers with strong call-to-action messaging aligned with sales goals.
4. Forum & Community Engagement
We engaged directly with gaming and tech forums, answering user questions and publishing positive discussions about Zowie’s esports monitors. This grassroots approach strengthened trust and preference among competitive players.
5. Content Development
Produced banners, visuals, and esports-focused campaigns that showcased Zowie monitors in authentic competitive settings. Content emphasized high refresh rates, stability, and tournament-ready reliability.
Challenges & Solutions
ICW addressed Zowie’s market challenges with targeted solutions:
- Tackled low brand awareness with influencer and esports collaborations.
- Improved digital presence through consistent social media management and ad campaigns.
- Drove sales partner traffic to Amazon.ae, Jarir, and Turkish e-commerce sites with optimized ads.
- Built gamer trust by engaging in forums and publishing professional-level reviews.
Results
- Increased Visibility: Zowie gained stronger recognition across esports communities and digital platforms.
- Expanded Reach: Connected with both casual gamers and professional esports players.
- Stronger Brand Perception: Highlighted competitive advantages and pro-level features.
- Sales Growth: Directed traffic to retailers, resulting in improved sales performance.
The Value of Partnership
Through tailored regional campaigns, esports collaborations, and direct community engagement, ICW helped Zowie strengthen its visibility and credibility in Turkey, UAE, and KSA. By aligning social media, influencer partnerships, and advertising with sales goals, IncreaWorks positioned Zowie as a trusted esports brand for competitive players across the region.
Looking to connect with gaming audiences and boost your brand presence? Contact us today to explore how ICW can help.
