IncreaWorks partnered with BenQ, a global leader in display solutions, to strengthen its digital presence and brand recognition in three key markets: Turkey, UAE, and Saudi Arabia. By combining social media management, influencer collaborations, and targeted advertising campaigns, ICW helped BenQ highlight its advanced product portfolio—including MA Series projectors, MOBIUZ gaming monitors, and PD Series professional monitors—while driving traffic to leading retailers and boosting sales performance.
Summary
BenQ’s products are well-regarded globally for their cutting-edge features such as HDR, 4K resolution, high refresh rates, and professional-grade color accuracy. However, in Turkey and the Middle Eastern markets, the brand faced limited digital visibility and relatively weak brand awareness despite offering premium technology. ICW developed a regional strategy to improve online visibility, build consumer trust, and drive conversions through direct sales channels like Amazon.ae and Jarir in KSA, as well as local partners in Turkey.
Client Profile & Challenges
BenQ is a well-established global brand delivering display solutions for gaming, professional design, business, and home entertainment. Despite this reputation, the company faced specific challenges in TR, UAE, and KSA:
- Weak brand perception in all three regions, requiring stronger positioning against aggressive competitors.
- Low digital visibility despite offering premium products with advanced technology.
- Need to communicate product benefits—such as high refresh rate gaming monitors and color-accurate professional monitors—clearly to regional audiences.
- Sales channel traffic: Increasing conversions through platforms like Amazon.ae and Jarir in the Middle East, alongside Turkish e-commerce outlets.
Strategy & Implementation
1. Social Media Management
ICW managed BenQ’s official social media accounts across Turkey, UAE, and KSA. We created engaging content tailored to regional audiences, emphasizing key features of MOBIUZ gaming monitors, PD professional monitors, and MA projectors.
2. Influencer Marketing
We partnered with technology influencers, photographers, and videographers to publish product reviews and demonstrations on platforms like YouTube and Instagram. These reviews gave audiences authentic insights into BenQ products, helping build credibility and trust.
3. Paid Advertising Campaigns
ICW prepared and managed META and Google Ads campaigns targeting Turkey and the Middle East. Ads were designed to drive audiences directly to sales points such as Amazon.ae, Jarir, and local Turkish retailers. Call-to-action content ensured strong alignment with sales goals.
4. Forum & Community Engagement
To enhance grassroots credibility, ICW engaged with tech communities and forums, providing positive discussions and clear answers to consumer questions about BenQ’s products. This helped reinforce trust and brand preference.
5. Content Development
We produced blog content, banners, and visuals highlighting real-world applications—such as gaming setups with MOBIUZ monitors or professional workflows with PD series displays—to effectively communicate product benefits.
Challenges & Solutions
ICW tackled BenQ’s regional challenges with tailored solutions:
- Addressed low awareness with influencer collaborations and professional editor partnerships.
- Resolved digital visibility issues with consistent social media management and targeted ad campaigns.
- Directed traffic to sales partners (Amazon.ae, Jarir, Turkish e-commerce sites) through optimized advertising and clear purchase pathways.
- Built brand trust by actively answering user questions and publishing detailed product reviews in trusted tech spaces.
Results
- Increased Visibility: BenQ gained stronger recognition across social media and search platforms in Turkey, UAE, and KSA.
- Expanded Reach: Broader consumer engagement through influencers, communities, and direct ads.
- Stronger Brand Perception: Highlighting advanced features like HDR, high refresh rates, and color accuracy boosted trust in premium product lines.
- Sales Growth: Targeted campaigns directed significant traffic to retailers, resulting in improved sales performance.
The Value of Partnership
Through a regionally tailored strategy, ICW helped BenQ strengthen its visibility and credibility in Turkey, UAE, and KSA. By managing communications, ads, and influencer partnerships across multiple markets, IncreaWorks positioned BenQ as a trusted display technology provider for gamers, professionals, and home users alike.
Looking to expand your brand’s visibility across diverse markets? Contact us and discover how ICW can support your global growth.
