Consulting for B2B companies that sell through partners, dealers and distributors. Work directly with Serhat Oypan to find what needs to work better.
Get a reply within one business day.
Your team launches, trains and supports. But buyers may hear about you through a partner’s website, proposal or sales conversation. What do they see when they get there?
A new name, product or program may have launched. Your partners’ pages and materials may still tell an older story.
Your team generates interest and shares it with a partner. Do you have a clear view of what happens next?
Training, materials and partner programs may be in place. The review looks at how they support the people selling your offer.
I’ve spent 16+ years in technology sales and marketing. Eight of those years were at ViewSonic, working in the field on dealer and distributor marketing. Before that, I spent two years at ASUS managing channel marketing and MDF budgets.
That experience taught me what a launch looks like by the time it reaches a dealer, and where investment goes along the way. Today, I help companies see how their offer reaches the partners who sell it.
Serhat Oypan
Founder, IncreaWorks
Principal, Channel & Partner Programs
Choose the review that fits the way your business works with partners. We’ll agree on the focus before work begins.
Help different buyers understand a complex offer, equip sales teams with consistent materials and coordinate marketing around the way customers evaluate your business.
For manufacturers and distributors working with dealer networks. We’ll review what reaches dealers, what they use and how opportunities are followed up between teams.
The review can be applied across industries. The people, materials and scope depend on your business.
Tell me how you work with partners or dealers and what you want to understand. We’ll agree on the scope, access and timing.
I review the agreed materials and speak with your team. You receive one document with findings, decisions and a 90-day plan.
If useful, I can continue working with your team to review progress and follow through on the agreed priorities. Monthly guidance is scoped separately.
If you need production support, the IncreaWorks team can prepare partner content, videos, campaigns or automation under a separate scope.
A practical document your team can use to make decisions and plan the next steps. Depending on the agreed focus and available information, it can cover:
The review’s detail, sources and deliverables are agreed with your team before work begins.
I look closely at how your offer reaches your partners, identify where communication or support needs attention, and give your team clear recommendations. If we continue working together, I help your team follow through on the agreed priorities.
Most of the review starts from the outside, using information buyers and partners can see. Depending on the scope, I may also ask for a conversation with your team, a walkthrough of relevant materials or introductions to selected partners. We’ll agree on the information and access needed before work begins.
Your team knows the business and builds the work. I bring an outside view of how that work reaches partners and what they use, then share findings your team can act on. We agree on the areas and partners to review together.
The work can be done remotely. If a partner meeting or workshop would benefit from an in-person visit, we can discuss the location, timing and arrangements as part of the scope.
I personally carry out the review and any agreed ongoing guidance. If your plan needs production or implementation, the IncreaWorks team can help under a separate scope.
After our first conversation, I’ll provide a written scope covering the focus, deliverables, timing and fee. If you need ongoing guidance or execution support, we’ll agree on that separately.
Tell me about your partner program, dealer network or the question your team is trying to answer. We’ll find a practical place to start.
Get a reply within one business day.
42 West St, Brooklyn, NY 11222, United States
11 Signet Court, Swann Road, Cambridge, England, CB5 8LA
42 West St, Brooklyn, NY 11222, United States
11 Signet Court, Swann Road, Cambridge, England, CB5 8LA
Esentepe, Şht. Üsteğmen Mehmet Gönenç Sok. Aydagül İş Merkezi No:6, D:9-11 34394 Şişli
