Most agency relationships don’t fail because of execution. They fail because the brief wasn’t ready because the strategic decisions that should have been made before the first call were still open when the campaign started.

This free guide gives you 15 questions to work through before your next agency brief. Not a checklist to skim. A structured audit across the five areas where B2B marketing investments most commonly underperform with a scoring system at the end that tells you exactly where you stand.

What you get:

• 15 questions across 5 categories — Strategy, Audience, Content & Messaging, Channels & Markets, Measurement & Readiness
• Context for each question — why it matters and what you’re actually looking for, not just the question itself
  A “What to clarify” note per question — the specific thing to resolve before the brief goes out
• A scoring system — Yes (2) / Partially (1) / No (0), with three result bands that tell you whether your brief is ready, at risk, or needs foundational work first
• A 15-minute strategy audit call offer  for brands that want an external perspective on where they stand