Through extensive influencer collaborations and over 90 published product reviews, IncreaWorks (ICW) helped ASUS bring its new line of OLED laptops to the Turkish market, raising awareness, educating consumers, and driving sales visibility.
Summary
ASUS is one of the world’s leading technology brands, offering a wide range of laptops across categories such as Zenbook, Vivobook, and ProArt Studiobook. With the introduction of its new OLED laptop lineup, ASUS needed to build visibility and educate the Turkish market about the advantages of OLED displays. ICW supported this launch through a comprehensive influencer marketing program and extensive product review campaigns, ensuring strong exposure and consumer confidence in the new products.
Client Profile & Challenges
ASUS is a globally recognized leader in innovation, with a diverse portfolio of laptops, gaming hardware, and consumer electronics. The Turkish market posed several unique challenges for the launch of ASUS’s OLED laptops:
- Market Entry: OLED laptops were new to the Turkish market and required clear positioning to highlight their advantages.
- Low initial visibility: The product line lacked strong digital presence at launch.
- Content needs: Communicating OLED’s technical benefits (color accuracy, contrast, display quality) required credible voices in the tech and creative community.
- Consumer trust: The brand needed to build awareness and trust through trusted channels like technology reviewers and creators.
Strategy & Implementation
IncreaWorks designed and executed a campaign focused on influencer marketing, review rotations, and creator partnerships to ensure OLED laptops were introduced with maximum impact.
1. Content Creator Collaborations
ICW partnered with Turkish creators, including photographers, videographers, and digital artists, to showcase how OLED displays enhance their workflows. By highlighting real-world use cases, we created relatable stories that resonated with target audiences.
2. Large-Scale Review Campaign
A structured product rotation was planned for the OLED laptops. Over 90 reviews were published across YouTube, Instagram, and technology blogs. This consistent wave of content built sustained visibility and positioned ASUS OLED laptops as a standout choice in their category.
3. Technology Channel Reviews
ICW organized in-depth reviews with major Turkish technology channels, providing detailed technical breakdowns of OLED performance compared to traditional laptop displays. These reviews educated consumers and validated ASUS’s premium positioning.
Challenges & Solutions
- Challenge: Introducing a new product category (OLED laptops) into a competitive market.
Solution: Leveraged trusted creators and reviewers to explain OLED advantages in consumer-friendly language. - Challenge: Low initial visibility and awareness.
Solution: Published 90+ reviews across multiple platforms, generating constant exposure. - Challenge: Building credibility for a new product line.
Solution: Partnered with both lifestyle creators and technical experts, ensuring coverage from both experiential and analytical perspectives.
Results
- Social Visibility: The OLED laptop series gained significant attention on YouTube, Instagram, and other platforms.
- Sales & Traffic: Reviews drove traffic to sales points, supporting both sales growth and brand visibility.
- Market Education: Consumers understood the advantages of OLED technology, strengthening ASUS’s position in the premium laptop market.
- Engagement: The campaign generated thousands of views, comments, and interactions, amplifying consumer trust.
The Value of Partnership
By orchestrating one of the most extensive review and influencer campaigns in the Turkish laptop market, IncreaWorks helped ASUS successfully launch its OLED laptop lineup. ICW’s strategy ensured broad awareness, consumer trust, and long-term brand positioning in a competitive market.
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