Customer Profile
| Client | Dahua Technology Turkey |
| Distributor Partner | MKS Led Ekran |
| Implementation Partner | Innova Led Sistemleri |
| End Project | Kumsmall AVM — Europe and Turkey’s Largest Furniture Mall |
| Industry | Retail / Shopping Centre Technology / Indoor Visual Display |
| Location | Kayseri, Turkey |
| Technology Deployed | P2.5 Indoor LED Display Systems — Custom-Sized, Multi-Zone |
| Services by ICW | Corporate Video Production · Success Story Development · B2B Content Storytelling |
The Challenge
Europe’s Largest Furniture Mall Needed a Visual Infrastructure to Match Its Scale
Kumsmall AVM holds a specific distinction in the retail landscape: it is the largest furniture-focused shopping mall in both Turkey and Europe. A venue of that scale and that positioning carries a corresponding expectation — the in-mall visual experience needs to reflect the ambition of the space itself.
For a mall of this size and category, the visual display challenge is not simply about putting screens on walls. It is about engineering a visual infrastructure that functions across fundamentally different zones — different ceiling heights, different ambient light conditions, different viewing distances, different content requirements — while maintaining a unified, premium quality across every point in the space.
Retail environments that deploy visual display technology at mall scale face several compounding requirements that standard off-the-shelf solutions cannot address.
Multiple zones requiring individually calibrated display specifications. A screen that performs correctly in a high-traffic corridor entrance does not automatically perform correctly in an interior atrium or a retail anchor zone. Each area of a large-scale mall has distinct dimensions, lighting conditions, and viewing angles that require display systems configured specifically for that environment.
High resolution and contrast in indoor lighting conditions. Indoor LED display quality is determined by how well a screen performs not in darkness, but in the ambient lighting conditions of a busy commercial space. High footfall retail environments demand displays that deliver visual impact against competing light sources and at variable viewing distances.
Installation speed and structural compatibility across diverse zones. A large-scale mall deployment cannot tolerate extended installation timelines that disrupt commercial operations. The display systems need to mount efficiently across structurally varied environments and be operational without prolonged downtime.
A partner ecosystem capable of delivering at this scale. Projects of this complexity require not just product quality but a coordinated delivery chain — distributor, implementation partner, and technology provider operating as one.
The IncreaWorks Solution
Capturing a Landmark Retail Deployment for the B2B Market
The Kumsmall AVM project represented a significant milestone for Dahua Turkey’s LED display portfolio — a reference deployment at the largest venue in its category across two markets. IncreaWorks was engaged to produce the video documentation that would make this achievement visible and usable in Dahua Turkey’s B2B sales and marketing activities.
Story Architecture and Content Development. IncreaWorks structured the project narrative around the specific technical and commercial demands of large-scale retail visual display — the challenge of multi-zone deployment, the performance requirements of indoor LED in high-traffic commercial environments, and the partnership model that made delivery at this scale possible.
Video Production and Visual Documentation. The production captured the Kumsmall AVM deployment in its operational environment — showing the P2.5 LED systems performing across multiple zones within the mall, giving prospective clients a visual reference point for what Dahua’s indoor LED technology looks like at retail scale.
Post-Production and Platform Delivery. The completed video was produced and delivered for publication on Dahua Technology’s official global YouTube channel, positioning the Kumsmall AVM project as an international reference case for indoor LED display in large-format retail environments.
What Was Deployed at Kumsmall AVM
P2.5 Indoor LED Display Systems. Dahua’s P2.5 specification indoor LED panels were selected for this deployment — a pixel pitch that delivers high resolution and strong contrast at the viewing distances typical of a large shopping mall interior, without the visual artefacts that wider pixel pitch creates in close-range retail environments.
Custom Sizing Per Zone. Every display installation across the mall was dimensioned specifically for its location. Rather than fitting standard screen sizes into available spaces, the deployment was engineered in reverse — measuring each zone and configuring the display to the exact dimensions that would deliver optimal visual performance in that specific environment.
Wide Viewing Angle Performance. The P2.5 systems were deployed to deliver consistent image quality across a wide angular range — ensuring that the visual experience is maintained whether a visitor is standing directly in front of a display or approaching it from an angle, as is typical in high-footfall mall environments.
Rapid Installation Infrastructure. The display systems were designed for fast mounting, minimising the installation period across a multi-zone deployment of this scale and reducing disruption to the mall’s commercial operations during the implementation phase.
Partner-Led Delivery Model. The project was delivered through Dahua Turkey’s established channel partnership — MKS Led Ekran as distributor and Innova Led Sistemleri as implementation partner — demonstrating the end-to-end delivery capability of the Dahua partner ecosystem at large-scale retail project level.
The Outcome
A Landmark Reference Case for Indoor LED at Retail Scale
The Kumsmall AVM deployment established Dahua Turkey’s LED display capability at the most visible possible reference point — the largest furniture mall in Europe and Turkey — and documented it in a format that prospective clients in the retail and commercial property sector can evaluate before initiating contact.
High-resolution indoor LED across multiple mall zones delivered a unified premium visual experience across a structurally and spatially varied large-format retail environment.
Custom-dimensioned displays per zone demonstrated that Dahua’s LED offering is not a catalogue product but an engineered solution — configurable to the specific requirements of each installation environment.
Fast installation across a complex multi-zone deployment confirmed the practical delivery capability of the Dahua and partner ecosystem at the scale and timeline demands of major retail projects.
A replicable reference case for the retail and commercial property sector. Any shopping centre operator, retail property developer, or commercial space manager evaluating indoor LED display technology at scale can now review the Kumsmall AVM deployment as a documented, professionally produced reference — before ever speaking to a salesperson.
Key Benefits
- P2.5 indoor LED display systems delivering high resolution, strong contrast, and wide viewing angles across all mall zones
- Custom sizing per zone — engineered to the specific dimensions and conditions of each installation area
- Fast installation minimising commercial disruption across a large, multi-zone deployment
- Delivered through Dahua Turkey’s established channel partnership model
- A professionally documented landmark reference case for indoor LED in large-format retail environments
ICW Services Delivered
- B2B Success Story Strategy & Content Development
- Corporate Video Production (Retail Environment)
- Post-Production & Editing
- Platform Delivery for Dahua Technology’s Global Corporate Channel
Industry Tags: Retail Technology · Indoor LED Display · Shopping Centre · Visual Experience · Large-Format Deployment · P2.5 LED · Corporate Video Production · B2B Storytelling